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Fashion Design

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Fashion Design

Moderated by Tamara James
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created. Before the former draper set up his maison couture in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts.
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Discussions Discussion Fashion Design
Tamara James, Oct. 8, 2011

So, how has Burberry, a fashion brand best known for trench coats, become the darlings of social media?

1. by tweeting its spring/summer 2012 collection before it was even seen on the runway
2. by having “click to call” and “click to chat” facilities so fans contact the Burberry team
3. by hiring British photographer Mike Kus,- who has 123,699 followers - to share his images from the show on Instagram
4. by live streaming their runway shows and red carpet interviews on YouTube
5. by live streaming shows also through Chinese social networks Sina and Youku
6. by creating an album, “Burberry Acoustic,” featuring music from the show that was ready to be instantly downloaded
7. by launching a photo-sharing website called “art of the trench,” which invites consumers to post pictures of themselves in their iconic Burberry trench coats
8. And, finally, by releasing a single which soundtracks their advertising campaign for the new Burberry perfume, Body, which will appear on television before Christmas 2011.

Long story short, today Burberry has 8.6 million Facebook fans and 550 thousand Twitter followers.

Anyone still think the fashion industry doesn’t “get it”?

http://adage.com/article/global-news/burberry-tweets-fall-collection-models-hit-runway/229925/

http://www.youtube.com/watch?v=RYxGvAJkMis
Tamara James
Comments (1)
  • Ricky Burkhardt Ricky Burkhardt Oct. 9, 2011
    Burberry rocks. I don't really care about their clothes, but following them online has been fun this past month.

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Discussions Discussion Fashion Design
Tamara James, Oct. 2, 2011

The Lanvin woman - for she is no girl - is pretty fierce for spring summer 2012. Alber Elbaz brought a very refreshing burst of power to his iconic aesthetic at Paris fashion week on Friday, Sept 30, 2011. Here’s Lanvin’s smashing SS 2012 collection.

http://www.youtube.com/watch?v=Ge5_NvKW0aE
Tamara James
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Discussions Discussion Fashion Design
Tamara James, Sept. 26, 2011

D&G SS 2012 collection during Milan Fashion Week ‘11. The prints are a gorgeous nod to the genius of Versace 1990’s designs

http://www.youtube.com/watch?v=JeE5vJ1cBJY
Tamara James
Comments (2)
  • Wendy I - USA Wendy I - USA Sept. 27, 2011
    These outfits are amazing and stunning. If I could, I would buy them all.
  • Tamara James Tamara James Oct. 1, 2011
    Me too. But if money is the issue, remember to take a look at RentTheRunway.com - a new site that let's you rent the stuff you see on the catwalks, instead of buying them. Cool site!

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Discussions Discussion Fashion Design
Tamara James, Sept. 22, 2011

Milan Fashion Week 2011 (SS 2012) opened with a positively Gatsbyesque collection by Gucci…and here it is!

http://www.youtube.com/watch?v=uN2OKvVsaz4
Tamara James
Comments (2)
  • Wendy I - USA Wendy I - USA Sept. 27, 2011
    I really like the outifits that come out at 1:15, 1:30, 1:40, nad 1:50
  • Tamara James Tamara James Oct. 1, 2011
    yup…they're stunning! Gucci totally rocked this season :)

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Discussions Discussion Fashion Design
Tamara James, Sept. 19, 2011

Vivienne Westwood Red Label this past weekend from London Fashion Week 2011. Always eccentric. Always over the top make-up and hair. Always glamourous!

http://www.youtube.com/watch?v=FNLmRL-n8G4&feature=related
Tamara James
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Discussions Discussion Fashion Design
Amy Sutherland, Sept. 16, 2011

A day in the life at Vogue - video - As London Fashion Week kicks off, follow Emma Elwick-Bates, market editor at British Vogue, as she prepares for a photo shoot and represents the leading fashion magazine at Fashion’s Night Out

http://www.guardian.co.uk/fashion/video/2011/sep/16/british-vogue-day-life-video
Amy Sutherland
Comments (3)
  • Bert Breton Bert Breton Sept. 16, 2011
    Great documentary!
  • Marco Masoni Marco Masoni Sept. 16, 2011
    fascinating inside look
  • Tamara James Tamara James Oct. 8, 2011
    Really super insight into a day in the life of a fashion industry exec. Great stuff!

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Discussions Discussion Fashion Design
Tamara James, Sept. 16, 2011

I love Rodarte!!!!! – the best collection at fashion week so far

http://www.youtube.com/watch?v=97va0dDzgCQ
Tamara James
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Discussions Discussion Fashion Design
Marco Masoni, Sept. 15, 2011

Malcolm McLaren was inspired by fashion AND inspired fashion. He died just over a year ago.

http://www.youtube.com/watch?v=PVLFLLKIgzg
Marco Masoni
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Discussions Discussion Fashion Design
Tamara James, Sept. 14, 2011

Oh, Oh!!! Marc Jacobs!!! Final shows of NY Fashion Week…. stunning live uncut footage!!!

http://www.youtube.com/watch?v=cTfTzvoTrIs
Tamara James
Comments (1)
  • Marco Masoni Marco Masoni Sept. 15, 2011
    I remember Marc Jacobs holding court at a club in New York back in the days of Malcolm McLaren's “Deep In Vogue”. He was like a king surrounded by his minions as dancers vogued on a catwalk.

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Discussions Discussion Fashion Design
Camilla Pashar, Sept. 14, 2011

Donna Karan’s runway show was a labor of love! After traveling to earthquake-stricken Haiti, she turned to its artisans for help and inspiration for her spring 2012 show. Straight from NYC

http://www.youtube.com/watch?v=gJjch1nZP18
Camilla Pashar
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