So, how has Burberry, a fashion brand best known for trench coats, become the darlings of social media?

1. by tweeting its spring/summer 2012 collection before it was even seen on the runway
2. by having “click to call” and “click to chat” facilities so fans contact the Burberry team
3. by hiring British photographer Mike Kus,- who has 123,699 followers - to share his images from the show on Instagram
4. by live streaming their runway shows and red carpet interviews on YouTube
5. by live streaming shows also through Chinese social networks Sina and Youku
6. by creating an album, “Burberry Acoustic,” featuring music from the show that was ready to be instantly downloaded
7. by launching a photo-sharing website called “art of the trench,” which invites consumers to post pictures of themselves in their iconic Burberry trench coats
8. And, finally, by releasing a single which soundtracks their advertising campaign for the new Burberry perfume, Body, which will appear on television before Christmas 2011.

Long story short, today Burberry has 8.6 million Facebook fans and 550 thousand Twitter followers.

Anyone still think the fashion industry doesn’t “get it”?

http://adage.com/article/global-news/burberry-tweets-fall-collection-models-hit-runway/229925/

The Lanvin woman - for she is no girl - is pretty fierce for spring summer 2012. Alber Elbaz brought a very refreshing burst of power to his iconic aesthetic at Paris fashion week on Friday, Sept 30, 2011. Here’s Lanvin’s smashing SS 2012 collection.

D&G SS 2012 collection during Milan Fashion Week ‘11. The prints are a gorgeous nod to the genius of Versace 1990’s designs

Milan Fashion Week 2011 (SS 2012) opened with a positively Gatsbyesque collection by Gucci…and here it is!

Vivienne Westwood Red Label this past weekend from London Fashion Week 2011. Always eccentric. Always over the top make-up and hair. Always glamourous!

A day in the life at Vogue - video - As London Fashion Week kicks off, follow Emma Elwick-Bates, market editor at British Vogue, as she prepares for a photo shoot and represents the leading fashion magazine at Fashion’s Night Out

I love Rodarte!!!!! – the best collection at fashion week so far

Malcolm McLaren was inspired by fashion AND inspired fashion. He died just over a year ago.

Oh, Oh!!! Marc Jacobs!!! Final shows of NY Fashion Week…. stunning live uncut footage!!!

Donna Karan’s runway show was a labor of love! After traveling to earthquake-stricken Haiti, she turned to its artisans for help and inspiration for her spring 2012 show. Straight from NYC…