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Discussions Discussion How Does One Live as a Leader?
Ricky Burkhardt, Oct. 14, 2011

Richard Brasnon, founder of Virgin Group, shares his unique insight into why Steve Jobs was an amazing leader. Here’s an excerpt from Sir Richard Branson’s article:

Leadership doesn’t have a secret formula; all true leaders go about things in their own way. It’s this ability to think differently that sets them apart…Whatever your [leadership] style, whatever your method, you need to believe in yourself, your ideas and your staff. Nobody can be successful alone - and you cannot be a great leader without great people to lead.”

In a 1997 marketing campaign for Apple, entitled ”Think Different”, Jobs said: ”Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.” I am proud to say that, in the accompanying montage, he counted me as one of them.”


Ricky Burkhardt
Comments (1)
  • Megan McCausland Megan McCausland Oct. 14, 2011
    Thanks for sharing this, Ricky! I love that Jobs quote about round pegs and square holes!

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Ricky Burkhardt

United States

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