The Google Doodle, the drawings created from the search engine’s logo, isn’t just fun. It’s also a competitive edge. In fact, Steve Rubel, executive vice-president of Edelman, one of the world’s largest indpendent communications firms, said, “the Google Doodle is — arguably — one of the biggest PR coups in the world,” and can drive a “tonne of traffic to sites that rank highly on the search term Google ties to it. Just how much traffic? How about two million page views or more if your web page is the top result.