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Richard Brasnon, founder of Virgin Group, shares his unique insight into why Steve Jobs was an amazing leader. Here’s an excerpt from Sir Richard Branson’s article:
“Leadership doesn’t have a secret formula; all true leaders go about things in their own way. It’s this ability to think differently that sets them apart…Whatever your [leadership] style, whatever your method, you need to believe in yourself, your ideas and your staff. Nobody can be successful alone - and you cannot be a great leader without great people to lead.”
“In a 1997 marketing campaign for Apple, entitled ”Think Different”, Jobs said: ”Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.” I am proud to say that, in the accompanying montage, he counted me as one of them.”
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