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Discussions Discussion Business & Leadership
Jean Richard, Jan. 16, 2012

RICHARD BRANSON: Be a leader — not a boss

A leader is very different from a boss. Many CEOs are bosses, not leaders, directing their employees from well behind the front lines. But sitting in the boardroom listening to even the most comprehensive reports from the front can never compare with your being there and seeing, hearing and understanding those interactions with your customers for yourself.


If you aren’t frequently out there leading the charge with your employees, you simply cannot stay in touch with the realities of your business.

Jean Richard
Comments (2)
  • srini n srini n Jan. 16, 2012
    Actively seeking to listen to the Voice of the Customer is quite important as buisness is all about creating a market and satisfying customers continuously.
  • Mike Pouraryan Mike Pouraryan Jan. 17, 2012
    without customers we're nothing….that's the bottom line.

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Jean Richard

United States

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