Is Apple Planning To Launch A New Global Search Engine?
On the 23rd of February, Techcrunch followed by the Financial Times reported that Apple had paid $50 million to acquire a start-up called “Chomp”. Chomp is an app search engine where you can find apps using keyword search. Intriguingly, it covers both iPhone and iPad along with Android. The team which created Chomp is already working at Apple on the company’s plan to replace the current “App Stores” with Chomp or a version of it.
For “apps” read “websites” and for listings read “rankings”, this is big world search and its happening all over again. The app world is now bigger than Google was in the year 2000 when Google had indexed one billion pages — since an app typically has several “pages”.