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Discussions Discussion Search Engines, Technology, and Business
Dan Thompson, Nov. 30, 2011

Siri: Why Apple will build, buy, or partner on a search engine: Siri is emerging as Apple’s game-changer that could put serious pressure on Google. But, first Apple needs to figure out web search integration.


The revolutionary piece of Siri is what it does in Internet search. It’s early and Siri is still imperfect, but there are moments when Siri drastically streamlines the search process and gives us a peek at the future.

Below, Stewart Alsop, veteran venture capitalist, ex-tech journalist, and Apple watcher, says that Apple is developing a smart search architecture and is embedding its newly acquired Siri technology into all its devices and content. He also predicts that the iPad will soon become as large as a television!

Dan Thompson

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Dan Thompson

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