Pepperdine program certifies ‘green MBAs’ and expands its values

As corporations take a public beating for perceived greed and disruption to the world’s economy, Patagonia’s former CEO is working with Pepperdine University to change the way people do business.

http://www.vcstar.com/news/2011/dec/04/pepperdine-program-certifies-green-mbas/

Michael Crooke, who oversaw Patagonia from 1999 to 2005, has teamed up with Pepperdine University to encourage M.B.A. students to think about doing things differently after they graduate.

The university has launched a “Socially, Environmentally and Ethically Responsible (SEER) program.” More academic institutions need to follow suit.