Paul Zak is a pioneer in this nascent field of neuroeconomics. In a recent paper published in the journal PLoS One, he examined genes that may predict success among traders on Wall Street. His forthcoming book, “The Moral Molecule,” will explore how a chemical in the brain called oxytocin compels cooperation in society.

http://www.latimes.com/health/la-sci-neuroeconomics-paul-zak-20120303,0,7714923.story

My name is Liliana Galvis and currently I work as a research assistant at my home university. I’m eager to learn about economic model (regional or individual) in Japan, South Korea and Taiwan. Do you have any information on the matter?

The economics of a cupcake factory. A video by Khan Academy. This was very helpful for me when I was trying to explain some basic points of economics to my children.